SEO Step Two: Find the tools
Are you interested in improving your website's SEO but don't have the budget for professional services? Fear not, because with a little DIY SEO, you can achieve great results for your business.
To start, let's talk about the various SEO platforms available to help you achieve your goals. It's recommended that you use a combination of both free and paid SEO tools for optimal results. While free tools are great for assessing on-page SEO elements such as H1 tags, meta descriptions, and keyword density, they may not offer the rich data needed for long-term growth.
Here are some of the best free SEO tools available, which can help you assess the initial health of your content:
Google Search Console: Provides details on critical SEO factors such as site links, URL errors, and weekly clicks.
SEO Minion: Offers an overview of the SEO strength of a given webpage.
Keywords Everywhere: Gives keyword recommendations based on the webpage you’re currently viewing.
SEO META In 1 Click: Reviews your page for on-page SEO benchmarks such as meta description, H1, internal links, and keyword density.
CanIRank: Uncovers your site’s likelihood of ranking for a particular keyword.
Answer the Public: Turns questions from blogs and forums into SEO keyword recommendations.
If you have the budget for it, investing in paid SEO tools is also worth considering. These platforms provide precise data on which URLs are producing SEO results and which need improvement. With these tools at your disposal, you can take your website's SEO to the next level and attract more customers to your small business.
Screaming Frog is a great option for crawling your entire site to identify any major SEO issues such as broken pages, redirects, missing meta descriptions, and thin content. While there is a free version available, larger sites with 500+ pages will require a paid license.
SEMrush offers a comprehensive view of all SEO factors on your site, including backlinks, internal link ratios, keyword rankings, and position changes. Ahrefs is another excellent tool for gaining insight into your site’s SEO health, including backlink quality, domain authority, and keyword rankings.
For those in need of keyword research and analysis of existing rankings, SpyFu is a useful tool. It’s also great for analyzing top PPC keywords. Labrika takes things a step further by scanning your website for every imaginable SEO issue, including broken links, sitemap errors, duplicate content, and redirected pages.
When deciding which SEO tools to use, consider the resources and time you have available. If you have more time, focus on generating quality content first. If you have more resources, consider investing in a paid tool to guide your content creation. With these tools, you’ll be well on your way to boosting your website’s SEO and increasing traffic in no time!