What is SEO?

Have you ever heard of SEO? As a small business owner, I am sure it could easily seem like some hype buzzword, but the reality is that SEO is an incredibly important and surefire way to improve your business visibility.

SEO is short for search engine optimization, and it's a way to improve your website's visibility in search engine results. Basically, when people search for things online, they see a list of results on the search engine results pages (SERPs). SEO helps you get your website or individual web pages to show up higher on those pages. This means more eyes on your content and a much bigger audience.

The goal is to get more traffic to your website, and that's achieved through things like publishing relevant content, making technical optimizations, and paying attention to SEO data.

Now, if you're wondering how long it takes for SEO to work, the truth is that it's not an overnight success. But, if you do it right, SEO can be a steady stream of visitors and prospects for your business. Our goal at Mixie Design Co. is to break our project into thirds. The first third is spent on research and optimization. The second is gathering data to see what works and what doesn’t. The final third is putting all of that data into practice by implementing big changes based on what we learn throughout the discovery and gathering process. Typically, you can expect to see major results within 3 months.

SEO is a major traffic grabber. For example, once you get your blog post or article in the top positions on search for your preferred keywords, you could start getting thousands of visitors per month - and that's a lot of potential customers! But, to make sure you're getting the most out of DIY SEO, it's important to set some SEO goals. So, what are you waiting for? Let's get optimizing!

Want to learn more? Click the link below to dig in to some SEO details.