What is SEO?
And why it might be your business’s best-kept secret
If you’ve ever heard someone mention “SEO” and thought, that sounds like a tech buzzword I should probably understand, you’re not alone. As a small business owner, it’s easy to feel overwhelmed by acronyms and algorithms. But SEO is one of the most powerful, long-term tools for growing your brand’s visibility.
So, what exactly is SEO?
SEO stands for Search Engine Optimization. In plain terms, it’s the practice of making your website easier for search engines like Google to find, understand, and recommend to people who are looking for what you offer.
Imagine someone searching for a service you provide. The results that pop up on the first page didn’t land there by accident. They’ve been optimized through strategy, keywords, content, and structure to show up where the traffic flows. That’s the magic of SEO.
Why it matters
When your website ranks higher in search results, more people see your content, visit your pages, and get introduced to your brand. That extra visibility can mean more inquiries, more sales, and a bigger impact without relying on paid ads.
And while SEO takes time, it’s worth the effort. Done well, it becomes a sustainable traffic source that brings you new leads month after month.
The Mixie Method
At Mixie Design Co., we approach SEO like a journey. We divide the process into three key stages:
Discovery + Optimization – We research your ideal keywords, clean up technical issues, and lay the groundwork
Gathering Data – We track what’s working and what’s not, watching how your audience engages
Implementation + Growth – We apply those insights to improve and expand your content, driving real results
In most cases, you can expect to see momentum within three months, and often sooner with consistent effort.
Real Talk: SEO is a traffic powerhouse
Let’s say you write a blog post targeting a keyword your audience is searching for. If that post ranks near the top, it could attract hundreds or even thousands of visitors every month. That’s a steady stream of potential clients landing right on your digital doorstep.
How to Get Started
If you’re diving into DIY SEO, the first step is to set clear goals. Do you want more blog readers? More bookings? A better presence in local search? Once you know what you’re aiming for, SEO becomes less overwhelming and a whole lot more strategic.
Ready to get started?
Join The Compass Collective to get a FREE DIY SEO Checklist and more! Just head to the resources page and fill out the form to be redirected.
Want to learn more? Click the link below to dig in to some SEO details.